Introduction
- What is SEO?
- Importance of SEO for businesses
- Overview of how search engines work
1. Keyword Research
- Importance of keyword research
- Tools and techniques for keyword research
- Understanding search intent
2. On-Page SEO
- Optimizing meta tags (title, description, headers)
- Content optimization (keywords, quality, length)
- URL structure and internal linking
3. Technical SEO
- Website speed and performance
- Mobile optimization
- Schema markup and structured data
4. Off-Page SEO
- Importance of backlinks
- Strategies to build quality backlinks
- Social signals and their impact
5. Local SEO
- Optimizing for local search intent
- Google My Business optimization
- Local citations and reviews
6. Measuring SEO Success
- Key performance indicators (KPIs) for SEO
- Tools for tracking and analyzing SEO performance
- Continuous optimization and adaptation
Conclusion
- Recap of the importance of SEO
- Tips for getting started with SEO
- Future trends in SEO